Professional quarterbacks in the NFL are often the face of their franchise – the highest paid and featured in the most commercials. Many successful quarterbacks are therefore “brands” for endorsements and more. Which NFL quarterbacks recognize their branding power and have sought registration of trademarks?...
Read MoreAt a recent hockey game, I stumbled upon some brilliant marketing and holistic branding. As detailed in the photos below, the concession stand ketchup and mustard are Heinz brand — as you can tell from the logo on the front. Did you notice that the...
Read MoreNot all logo changes are necessary. Not all logo changes are improvements. While there certainly can be value in updating an old design or changing it to better reflect the business and its message to consumers, some logo changes miss the mark. Here are few...
Read MoreAt the end of each year, it is wise to conduct a review of your brand assets. Once you recognize that your company’s intellectual property is among its most valuable assets, conducting such an audit is preventive maintenance to help avoid costly breakdowns (gaps) in...
Read MoreHere is another update of recent client registrations from the public records for readers to see real examples of brands and marks which are being protected [click trademark or logo to open USPTO records in a new window]: – storage of fine art, clothing, wine, and...
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