The Fast & The Furious 7, in a few weeks, has already grossed hundreds of millions of dollars in ticket sales, and may become one of the top worldwide movies of all times, based on revenue generated. Here is a trademark guide to the movie...
Read MoreI am surrounded by brands and logos all the time. Yet at a hockey game recently, I was struck by just how many can be in our view at once. Dozens! Will this number continue to grow? Will there be a brand backlash at some...
Read MoreThe volume of trademark application filings at the USPTO continues to rise steadily. Filings in the first 3 months of 2015 are up approximately 3% over the same time period from last year. First 3 months of 2015: 86,628 new applications filed First 3 months...
Read MoreEarlier this week I wrote about a host of new Apple Watch related trademark filings from Apple, including TAPTIC ENGINE. The New York Times reviewed the watch this week and I was quite intrigued by this statement: “The Apple Watch’s most ingenious feature is its...
Read MoreApple recently unveiled the Apple Watch. How did they cover trademark protection for the new product? Apple recently filed applications for the name, logo, icons (which are round in shape and thus different from iPhone/iPad icons), and more. Apple also filed for the names that...
Read More
