The following is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see real examples of brands and marks which are being protected – and the wide range of variety in brand...
Read MoreThere are three particular concerns that affect small businesses when protecting their trademarks: cost prioritizing which trademarks to protect within a portfolio of brands and logos finding a law firm that they are comfortable working with For more on these challenges, see my video below: Of...
Read MoreTo my fellow IP attorneys, I offer this free marketing advice with 5 simple tips: If you have a blog, keep it updated. Otherwise, remove it from your website – it makes you look stale and out of touch. If you last post is a...
Read MoreTrademark law and protection can be complex and difficult. But at its core, there are four simple steps that every business owner or manager can take to help the business obtain strong trademark protection: Identify – What do I have that is intellectual property (trademarks, copyrights,...
Read MoreVice Media received a lot of unfavorable attention this week after demanding that a band in LA stop calling itself “ViceVersa.” Vice Media apparently requested a complete accounting in writing of all gross revenue and net profits. Vice Media filed in March to Oppose the ViceVersa band trademark...
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