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Monthly Archives: October 2018

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Posted on October 31, 2018 by Erik

Erik Pelton featured on Lawyerist podcast

 In this episode with Erik Pelton, we talk about his trademark law practice, including...

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Posted on October 31, 2018 by Erik

unique, free trademark tracking tool: sofTMware

In this podcast Erik shares details about the unique proprietary online tool the firm built...

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Posted on October 30, 2018 by Erik

Recent trademark registrations, vol. 117

Here is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see...

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Posted on October 30, 2018 by Erik

The best brand names feature “suggestive” words….

The best brand names feature “suggestive” words, not descriptive or...

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Posted on October 29, 2018 by Erik

About Erik Pelton

A former trademark examiner at the US Patent and Trademark Office, Erik Pelton shares his background helping businesses big and small protect their brands.

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Posted on October 26, 2018 by Erik

Anatomy of a trademark office action response to a descriptiveness refusal

When the USPTO review’s a trademark application, on of the...

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Posted on October 25, 2018 by Erik

Three keys to creating a strong brand

To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that is unregistered...

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Posted on October 24, 2018 by Erik

5 common myths about trademark protection – and why they are wrong

Every week, I receive inquiries and calls featuring myths about...

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Posted on October 24, 2018 by Erik

The Streisand effect warning

Overly protecting your brand may backfire at times.

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Thomas J. Caulfield – licensed in DC
Chelsea N. Kaminski – licensed in DC
Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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