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Erik Pelton featured on Lawyerist podcast
In this episode with Erik Pelton, we talk about his trademark law practice, including...
Read More >>>Monthly Archives: October 2018
unique, free trademark tracking tool: sofTMware
In this podcast Erik shares details about the unique proprietary online tool the firm built...
Read More >>>Recent trademark registrations, vol. 117
Here is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see...
Read More >>>The best brand names feature “suggestive” words….
The best brand names feature “suggestive” words, not descriptive or...
Read More >>>About Erik Pelton
A former trademark examiner at the US Patent and Trademark Office, Erik Pelton shares his background helping businesses big and small protect their brands.
Read More >>>Anatomy of a trademark office action response to a descriptiveness refusal
When the USPTO review’s a trademark application, on of the...
Read More >>>Three keys to creating a strong brand
To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that is unregistered...
Read More >>>5 common myths about trademark protection – and why they are wrong
Every week, I receive inquiries and calls featuring myths about...
Read More >>>The Streisand effect warning
Overly protecting your brand may backfire at times.
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