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Monthly Archives: January 2019

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Posted on January 9, 2019 by Erik

How unique should your trademark be?

Could you trademark the word Apple for your business use? This podcast reveals some great applications for the use of trademarks.

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Posted on January 7, 2019 by Erik

Why is a Creative Brand Name Better?

What makes trademarks stronger than others? Former USPTO examiner Erik Pelton discusses arbitrary, coined, suggestive, descriptive, and generic brand names in this video.

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Posted on January 6, 2019 by Erik

Trademark visual: Experience is our trademark. Trademark is our experience.®

Since 2011, we have been touting the fact that Experience is...

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Posted on January 6, 2019 by Erik

USPTO received more than 458,000 trademark applications in 2018 – a new record, but slow...

According to USPTO records from the T.E.S.S. database, the USPTO received...

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Posted on January 4, 2019 by Erik

A registered trademark with the USPTO pays many dividends, often silently

A registered trademark with the USPTO pays many dividends: the...

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Posted on January 2, 2019 by Erik

How long does the trademark application take?

Some applications may take a few months while others years. What are the factors that...

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