A registered trademark with the USPTO pays many dividends: the USPTO will automatically refuse registration of other subsequent marks (applications) that are likely to cause confusion.

The owner of the registration does not receive any notice from the USPTO when this happens. It occurs in silence.

Similarly, brand owners and their lawyers developing new marks generally search the USPTO records for potential conflicts – and the presence of a registration may cause someone to cancel or move on from a plan involving a mark that could have been a conflict.

These silent benefits of USPTO registration are some of the most powerful – and least discussed – reasons to apply for and to obtain a registration.

More Peltonisms™: https://www.erikpelton.com/resources/peltonisms/


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