iPelton
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7 Keys to Branding Success
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’...
Read More >>>Monthly Archives: June 2021
An influencer essentially is a brand, and should be protected with trademark filings
The number of influencers who generate significant revenue, sometimes millions...
Read More >>>Standard character vs design mark trademark applications
One of the key choices at the start of a trademark application process for many...
Read More >>>The Trademark Instrument Panel
Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone? Learn more...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate...
Read More >>>Want to learn all about trademark Office Action responses?
My office has filed thousands of responses to trademark office actions from the USPTO, and...
Read More >>>Preventing Trademark Problems is Like Preventing Cavities!
What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik...
Read More >>>Suggestive trademark and brand names are better than the rest. Here’s why:
The following is an edited transcript of my video, Why...
Read More >>>Tips to mitigate the effects of record delays for USPTO trademark filers
The USPTO has received record numbers of filings in the...
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