There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for...Read More >>>
Monthly Archives: June 2021
An influencer essentially is a brand, and should be protected with trademark filings
The number of influencers who generate significant revenue, sometimes millions...Read More >>>
Standard character vs design mark trademark applications
One of the key choices at the start of a trademark application process for many...Read More >>>
The Trademark Instrument Panel
Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone?...Read More >>>
Bold Brands Are Like Bees to Pollinate Marketing
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate...Read More >>>
Want to learn all about trademark Office Action responses?
My office has filed thousands of responses to trademark office actions from the USPTO, and...Read More >>>
Preventing Trademark Problems is Like Preventing Cavities!
What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik...Read More >>>
Suggestive trademark and brand names are better than the rest. Here’s why:
The following is an edited transcript of my video, Why...Read More >>>
Tips to mitigate the effects of record delays for USPTO trademark filers
The USPTO has received record numbers of filings in the...Read More >>>
Why are USPTO Trademark Applications Taking Longer Than Ever?
Explosive growth combined with the pandemic are two main reasons...Read More >>>