There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for...
Read More >>>Monthly Archives: June 2021
An influencer essentially is a brand, and should be protected with trademark filings
The number of influencers who generate significant revenue, sometimes millions...
Read More >>>Standard character vs design mark trademark applications
One of the key choices at the start of a trademark application process for many...
Read More >>>The Trademark Instrument Panel
Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone?...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate...
Read More >>>Want to learn all about trademark Office Action responses?
My office has filed thousands of responses to trademark office actions from the USPTO, and...
Read More >>>Preventing Trademark Problems is Like Preventing Cavities!
What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik...
Read More >>>Suggestive trademark and brand names are better than the rest. Here’s why:
The following is an edited transcript of my video, Why...
Read More >>>Tips to mitigate the effects of record delays for USPTO trademark filers
The USPTO has received record numbers of filings in the...
Read More >>>Why are USPTO Trademark Applications Taking Longer Than Ever?
Explosive growth combined with the pandemic are two main reasons...
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