Posted on October 29, 2021 by Erik

What Is a Likelihood of Confusion

The following is an edited transcript of my video, What Is a Likelihood of Confusion. A phrase that comes up all the time in several...

Posted on October 28, 2021 by Erik

Trademark protection: a safety helmet for your brand

Over the years, we’ve been blessed to work with – and sometimes ride with –...

Posted on October 27, 2021 by Erik

Fall 2021 USPTO News Roundup

From the length of trademark application filings to the Trademark Modernization Act, and the influx of filings from China, there are significant USPTO updates that...

Posted on October 26, 2021 by Erik

We help clients with trademark protection in all industries – even law

We love working with all types of businesses, but earning...

Posted on October 21, 2021 by Erik

What makes a trademark law firm successful?

A lot of elements going into making our firm what we are and making it...

Posted on October 20, 2021 by Erik

Trademark Registration: The Whole is Greater Than the Sum of Its Parts

There are numerous benefits to trademark registration. Each is critically...

Posted on October 18, 2021 by Erik

Preventing trademark problems is like preventing cavities

Some proactive habits can help greatly boost the health of our teeth and prevent cavities....

Posted on October 16, 2021 by Erik

7 Keys to Branding Success

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things...

Posted on October 13, 2021 by Erik

Key Trademark Search Terms

Before searching to clear a trademark, brand owners ought to know about the difference types of searches available as well as their depth and breadth....