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What is the supplemental register?
Did you know that a supplemental register is used for descriptive or ornamental trademarks. In this podcast, Erik clarifies what they all mean and when to use them.
Read MoreMonthly Archives: July 2019
Size doesn’t matter for trademark protection
I’ve worked with hundreds of small businesses that built strong, protected brands with creativity, hard work, good advice, and reasonable budgets.
Read MoreThe Three Biggest Trademark Mistakes
With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses makes when it comes to brand protection.
Read MoreHow close can my trademark be to one that already exists?
When creating a trademark, should you come up with a name that’s completely original and unique? Can you even duplicate an existing name and use its trademark in your industry? Listen to this podcast and to Erik’s answers and insights.
Read MoreTrademark protection: A marathon, not a sprint
Why trademark protection is much more like a marathon than a sprint: More Trademark Visuals at https://www.erikpelton.com/resources/trademark-visuals/
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