Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.


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2 thoughts on “The Sliding Scale of Trademark Protection

  1. Pingback: Can two similar or identical trademarks co-exist? | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

  2. Pingback: Suggestive trademark and brand names are better than the rest. Here's why: | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

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