Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.


Share this blog post >

One thought on “The Sliding Scale of Trademark Protection

  1. Pingback: Can two similar or identical trademarks co-exist? | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

Leave a Reply

Your email address will not be published. Required fields are marked *