Posted on February 24, 2021 by Erik

Great Trademarks Are Everywhere, Even in the Trash

Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik...

Posted on February 22, 2021 by Erik

Trademark Registration = a Vaccine to Protect Your Brand From Danger

Trademark registration acts much like a vaccine: a proactive step...

Posted on February 18, 2021 by Erik

Invest in your brand protection, and watch it grow

I confess that I’m no expert on investing, stocks, and finance. But I do know...

Posted on February 17, 2021 by Erik

Invest in Your Brand Protection and Watch it Grow

Are you investing in the stock market or other investment vehicles? Erik strongly believes that...

Posted on February 16, 2021 by Erik

Building a Bold Brand: What Makes This Book Different

There are three things that I believe set Building a Bold Brand: The foundations of...

Posted on February 10, 2021 by Erik

Building a Strong Office Action Response

There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and why they...

Posted on February 9, 2021 by Erik

Choosing Acceptable Evidence of Use for USPTO Trademark Applications

The following is an edited transcript of my video, The...

Posted on February 4, 2021 by Erik

Which trademark or copyright symbol do I use?

One of the most common questions I get is about which symbol to use. Here...

Posted on February 3, 2021 by Erik

A Trademark Guide to Super Bowl LV

The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos, and trademarks...