iPelton
Blog
Great Trademarks Are Everywhere, Even in the Trash
Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik discusses how all types of businesses can use strong and creative trademarks.
Read MoreMonthly Archives: February 2021
Trademark Registration = a Vaccine to Protect Your Brand From Danger
Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet?...
Read MoreInvest in your brand protection, and watch it grow
I confess that I’m no expert on investing, stocks, and finance. But I do know that over time, the stock market almost always goes up. Even where there are downswings, playing the long game tends to lead to significant gains. A savings account will grow...
Read MoreInvest in Your Brand Protection and Watch it Grow
Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. Listen as he explains how investments in trademark protection pay large dividends over time.
Read MoreBuilding a Bold Brand: What Makes This Book Different
There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. The first is it’s a blend of perspectives. It’s a perspective from a...
Read More