Posted on April 28, 2019 by Erik

Why trademarks are like sunflowers

Why a trademark is like a sunflower: when properly planted and tended to, it grows from a seed to a beautiful and vibrant flower. At...

Posted on April 26, 2019 by Erik

Trademark application filings reflect pop culture : an INFLUENCERS case study

The USPTO record of trademark filings is generally a good...

Posted on April 25, 2019 by Erik

The Application Process is a Long and Winding Road

Trademark attorney Erik Pelton discusses the USPTO trademark application process and the obstacles along the...

Posted on April 24, 2019 by Erik

Trademark Year in Review

his is a fascinating recap of what has happened in the world of trademarks this year. You will have to listen to this podcast to...

Posted on April 23, 2019 by Erik

PELTONISMS® is now a registered trademark

Our firm obtained another trademark registration (we have more than a dozen) for PELTONISMS®. The...

Posted on April 22, 2019 by Erik

Recent Client Registrations, Vol. 123

Here is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO. We provide these updates...

Posted on April 19, 2019 by Erik

Why are bold brands better?

Peltonism: Bold brands set themselves apart with creative names that unique in their industry and are generally entitled to stronger legal protections. For more Peltonisms,...

Posted on April 18, 2019 by Erik

Meet The Bloggers XV at INTA Boston: Monday May 20th a King’s Bowl

A party so fun it will bowl you over. Sorry,...

Posted on April 17, 2019 by Erik

Why using a trademark symbol (tm or sm) is not enough?

Could you use the trademark symbol, tm or sm, without actually registering it thought the...