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Monthly Archives: March 2022

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Posted on March 30, 2022 by Erik

State vs. Federal Trademark Registration

When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection...

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Posted on March 27, 2022 by Erik

St. Peter’s Peacocks vs UNC Tar Heels : a trademark David vs. Goliath

Tonight in the men’s Elite Eight® of the NCAA® March...

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Posted on March 25, 2022 by Erik

What is the risk of not properly searching before filing a trademark application?

The risks can be very significant. Searching provides the applicant...

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Posted on March 23, 2022 by superadmin197108

Trademark Applications: What You See vs. What You Don’t

There is a lot of information available on the USPTO website when reviewing the records...

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Posted on March 21, 2022 by Erik

How to Water Your Brand for Growth

The following is an edited transcript of my video How to Water Your Brand for Growth Do you have a green thumb and...

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Posted on March 16, 2022 by Erik

Brand Protection Cheat Sheet

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For...

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Posted on March 15, 2022 by Erik

New Tools and Procedures Under the Trademark Modernization Act

I recently gave a presentation regarding the Trademark Modernization Act....

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Posted on March 14, 2022 by Erik

Most Valuable Trademark Features of the USPTO Website

The following is an edited transcript of my video Most Valuable Trademark Features of the...

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Posted on March 11, 2022 by Erik

EMP&A comments on Trade Regulation Rule on Impersonation of Government and Businesses

In our continuing effort to combat trademark scams and raise...

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Posted on March 11, 2022 by Erik

USPTO website: packed with trademark tools for brand owners

The USPTO website at www.uspto.gov is packed with trademark and brand protection resources. See more...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
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Law practice limited to federal trademark matters.

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