The following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. I love a cup of good coffee. Sometimes I just love the smell of a coffee shop or a coffee roasters, and the atmosphere in a...
Read MoreAt EMP&A (Erik M Pelton & Associates), our sole focus is protecting client brands, so that clients can keep focused on running their businesses. More Peltonisms® at https://www.erikpelton.com/resources/peltonisms/
Read MoreThe following is a transcript of a video, which can be seen here. Find all my videos at www.erikpelton.tv. There are many potential consequences and harms that could come from not properly protecting a brand name or trademark, but there’s really three main things that...
Read MoreIt goes without saying that memorable trademarks keep your company name in front of your clients and future clients. In this podcast, Erik shares his insights and examples of creative trademark names, which will hopefully simulate your mind to create new ones for your business.
Read MoreThe following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. I recently noticed a creative new business at our local farmer’s market that sells condiments and hot sauces. I asked a mutual acquaintance whether the business...
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