Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all really about brands – teams, television networks, advertisers, celebrities, and more. For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display...
Read MoreBefore launching a new brand name or company name, register the relevant domain names. Consider a few different extensions, not just the .com. And consider some different spellings if applicable. Once you make a name public, or file a USPTO trademark application, the world knows...
Read MoreThe USPTO is supposed to be an American symbol and repository of technology, entrepreneurship and innovation. But it is now 2015 and the USPTO website is still not available from a mobile phone (yes, there is a Beta update to the website, but many pages...
Read MoreEveryone knows that Xerox® and Kleenex® are not generic terms, even though many used them generically to refer to a category of products and not a particular brand. But there are many other names that you won’t believe are also registered trademarks and not generic...
Read More“Je Suis Charlie” became a worldwide rallying cry following the horrific events in Paris earlier this month. As a result, the phrase is unlikely to be capable of functioning as a trademark and any applications to register it should be refused by the USPTO trademark...
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