A few basic tips for protecting trademarks on social media platforms: Register your trademark(s) with the USPTO. Sign up for usernames on all the major social media platforms that correspond with your main trademarks, even if you have no intention of using them. If you...
Read MoreTravelers insurance features a red umbrella logo. The logo is nice – simple and unique. And suggestive of providing protection and cover. Travelers has used it for over 50 years. I flipped past the Travelers Championship golf tournament on the television this weekend. I immediately saw...
Read MoreAs noted here frequently, pop culture can often drive trademark filings. Caitlyn Jenner, formerly Bruce Jenner, has certainly been in the news a lot recently, including a much-discussed Vanity Fair cover. And in recent weeks, multiple “Caitlyn” trademark application filings have been made at the...
Read MoreThe following is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see real examples of brands and marks which are being protected – and the wide range of variety in brand...
Read MoreI have written previously about the plethora of ways to use your trademarks to promote your brands. See my post, 50 ways to use your trademarks. But now there is a new way – on a Super Bowl® ring. Of course, very few will ever have...
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