20 years of trademark practice! Join me to look back on the numbers: 5 continents trademark applications filed on 15+ client countries 20 years 25+ law student interns and mentees 25+ presentations of conferences 30+ pro bono clients 50 client states 50+ podcasts 60+ videos...

The following is a transcript from a Tricks of the Trade(mark) episode, listen here. Every trademark application and registration at the USPTO contains one or more international classes. This means that every application and registration has to use the international classification system of goods and...

An office action refusal for a trademark application may not be the end of the road, it could just be a pit stop on the journey. More PELTONISMS® at https://www.erikpelton.com/resources/peltonisms/

The trademark iceberg: A lot takes place out of view (underwater) when consumers see a strong protected and registered brand. To build a strong a protected brand, don’t focus on the part above the water, focus on the part that goes on behind the scenes,...