I just purchased this week a new 2-liter Coca-Cola bottle in the shape of its well known smaller bottles. This is part of a new promotion by Coke to capitalize on the recognition and brand power contained in the contour shape of the bottle. Few...
Read MoreThis holiday season we are particularly grateful for the clients and friends who make our work at Erik M. Pelton & Associates possible and enjoyable. Thank you for your continued trust and loyalty as we enter the New Year. As you know, a distinctive and...
Read MoreThis holiday season we are particularly grateful for the clients and friends who make our work at Erik M. Pelton & Associates possible and enjoyable. Thank you for your continued trust and loyalty as we enter the New Year. As you know, a distinctive and...
Read MoreHere is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.)...
Read MoreAOL is now Aol. with lower case letters and a period. The new Aol. is launching a series of six new logos. This image re-branding is the result of Aol.’s spinoff from Time Warner after a largely unsuccessful merger. An image or brand name re-do...
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