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The longer a business waits to apply for trademark registration, the more unnecessary risk it incurs
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The Solid Roots of Bold Brands
Bold brands begin with solid roots. In this video, trademark lawyer Erik Pelton shares information about establishing strong roots and trademark protection for brands. For more, see.
Read MoreCase Study: Tricks of the Trade(Mark)
Erik Pelton discusses the process of selecting, protecting, and registering his podcast brand name. For more information and his “Tricks of the Trade(mark)” podcast covering branding and trademark issues, see.
Read MoreA Trademark Lawyer Guide to Boston – for #INTA2019 attendees
Many readers are preparing to head to Boston for the 2019 INTA annual meeting. I’ll be there too, of course. Boston is a great city! Here is fun guide to Boston and some it its top sights and restaurants, through the eyes of a trademark...
Read MoreWitty puns – a fun branding tool (a hazy IPA case study)
Puns and plays on words are great for making memorable and fun brands, and great for improving odds of strong trademark protection since the resulting brand names are more likely to be unique (in the industry) and registrable. Example: the following witty beer trademark applications...
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