The USPTO has received record numbers of filings in the last few months and the last few years. And the numbers continue to climb. This has led to record backlogs and delays. The delays are not only impacting new applications getting reviewed (used to take...

The following is an edited transcript of my video, Building a Strong Office Action Response for a Trademark Application. An office action is when an examiner at the USPTO issues a letter to the applicant asking for more information, notifying them of a procedural issue,...

The proper trademark symbol is generally use on the right shoulder of the word or logo. See image below to see where it is placed on the sample BRAND logo design. The same applies in text — so I would show that BRAND is registered...

The following is an excerpt from my video 5 Trademark Lessons from a Year of Pandemic and Quarantine. In some ways, it’s hard to believe that it’s been more than a year of living in times of the coronavirus pandemic and being quarantined; and of...

The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names or logos change or evolve. Some changes are subtle – such as Coke at one point evolving (temporarily) into New Coke. Sometimes...