Registration of Nontraditional Trademarks

by Erik Pelton, Erik M. Pelton & Associates – The Nontraditional Trademark Lawyers® In the United States, a wide array of ‘nontraditional’ trademarks are eligible for registration. For example, colors, smells, textures, building shapes, packaging designs, uniforms, motion marks like software display that feature moving...

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The Bold Brand Building Funnel

Introducing The Bold Brand Building Funnel™, which shows the recommended steps to undertake when developing a new brand to ensure that it has the best chances of being protected and standing out from competitors: © 2018 Erik M. Pelton & Associates, PLLC. All Rights Reserved....

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Mentoring with Erik Pelton

In this video, former USPTO trademark examiner Erik Pelton discusses his experience his experience mentoring young attorneys and law students. I am also pleased to announce the launch of a new mentoring program with my colleague and friend Sonia Lakhany. Join us where a community of...

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