In a global health and economic crisis, it is easy to focus on the narrow tasks in front of us, and the vast amount of news surrounding us 24/7. But for me – as a trademark aficionado and counsel to brands – it is reassuring...

I wrote recently about some tips for managing a brand in a crisis; and the first tip was to stay try to your core values. At EMP&A, we have always posted our core values for all to see. They are even more important to review...

Late yesterday (March 31, 2020), the USPTO published a notice regarding trademark-related deadlines. The notice is titled: Notice of Waiver of Trademark-Related Timing Deadlines under the Coronavirus Aid, Relief and Economic Security Act. See below for the full text, or here on the USPTO website. From the...

What impact with the rise of AI (artificial intelligence) have on the world of trademark protection and the practice of trademark law? Erik discusses in this brief 4 minute video: Read more at https://www.erikpelton.com/the-many-intangible-things-that-inform-a-each-trademark-application-and-can-never-be-replaced-by-ai-computers/.