The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com.  Trademark Tips for Blog Owners Be creative. A creative name is generally much more likely to be unique and much easier to protect. For example,...

New York is the “city that never sleeps.” A trademark registration’s protection never sleeps too: it can appear in searches of the USPTO database conducted 24/7. More Peltonisms® at https://www.erikpelton.com/resources/peltonisms/

The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com.  I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Since 1999, I have built and managed my own small...

In this video, I share for the first time some of the favorite insights and lessons learned after more than 20 years of helping businesses register trademarks and protect brands. For example, did you know that I used file applications on paper, and deliver them...

When choosing a trademark attorney, applicants are best served by focusing on the value provided by the protection and the counsel, not the costs.