Peltonism: Bold brands set themselves apart with creative names that unique in their industry and are generally entitled to stronger legal protections. For more Peltonisms, see https://www.erikpelton.com/resources/peltonisms/

A party so fun it will bowl you over. Sorry, I couldn’t resist the pun!  MEET THE BLOGGERS, widely recognized as the best non-INTA event ever devised, will be convened for the fifteenth time (thus “MTB XV”) on Monday, May 20th, 2019, 8:00 – 10:00 PM,...

Earlier this month, I presented to a North Carolina Bar Association meeting on the year in review in trademark. Below are slides and materials from my recent presentation at the North Carolina Bar Association, in which I summarized the most interesting trademark cases (in my...

To properly care for a trademark, like a plant, the owner must take initial preparation stems and then care for it going forward. This is a great metaphor any time of year, but especially now as spring arrives and seeds are planted to grow throughout...