Erik Pelton discusses the process of selecting, protecting, and registering his podcast brand name. For more information and his “Tricks of the Trade(mark)” podcast covering branding and trademark issues, see.
Read MoreMany readers are preparing to head to Boston for the 2019 INTA annual meeting. I’ll be there too, of course. Boston is a great city! Here is fun guide to Boston and some it its top sights and restaurants, through the eyes of a trademark...
Read MorePuns and plays on words are great for making memorable and fun brands, and great for improving odds of strong trademark protection since the resulting brand names are more likely to be unique (in the industry) and registrable. Example: the following witty beer trademark applications...
Read MorePeltonism: Bland brand names are at a disadvantage to engage customers, to seek legal protection, or to grown strong. More Peltonisms at https://www.erikpelton.com/resources/peltonisms/
Read MoreLearn more about this unique recording featuring a wealth of content and value covering strategic, substantive, and procedural issues for trademark attorneys analyzing and responding to USPTO trademark Office Actions. For more details and ordering information, see.
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