A bold brand name or great trademark will not, by itself, create a successful business. And a bold brand name is not a prerequisite to building a successful business – plenty of successful businesses have ordinary or weak trademarks. …. BUT a great trademark can...

To be a bold brand, solid roots should be established from the start. Without a proper foundation, it is much more challenging for a brand to be bold and to achieve considerable trademark protection. The solid roots established by bold brands include: A creative name...

There are a lot of trademark attorneys and trademark services offering assistance to brand owners today. But they are not all alike. For example, the are differences among the fee structures, costs, depth of experience, service philosophies, and much more. Some focus on one aspect...