I was quoted in an article by World Trademark Review this week about the ongoing and growing scams targeting trademark owners in the US as suggesting a taskforce to help tackle this complex issue on multiple fronts. The full World Trademark Review article, USPTO urged...
Read MoreThe following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and...
Read MoreIf WTP sent you mail about publication in a trademark directly (see image below), beware. Trash it. It is a scam. The cost of the scam has changed over the years, but the essence of this trick is the same. For $ 1420.00, WTP offers...
Read MoreTrademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet?...
Read MoreI confess that I’m no expert on investing, stocks, and finance. But I do know that over time, the stock market almost always goes up. Even where there are downswings, playing the long game tends to lead to significant gains. A savings account will grow...
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