It is more challenging today than ever to come up with a unique brand name. For that reason, it is also more important than ever. For more Peltonisms™, visit https://www.erikpelton.com/resources/peltonisms/
Read MoreI am pleased to announced a new page on erikpelton.com featuring all my “Peltonisms™” – succinct (mostly) quotes featuring key trademark tips. For example, see below. For all of my Peltonisms, check https://www.erikpelton.com/resources/peltonisms/ and keep coming back as I add more!
Read MoreTrademark scams are not slowing down. Although the USPTO continues to warn applicants and registrants, some criminal arrests have been made, and there is some inter-agency work being done, the mailings continue to proliferate. I receive many comments on my IPelton blog posts warning about...
Read MoreWhat should one do (as an attorney or as an applicant) upon receipt of a likelihood of confusion refusal (Section 2(d) of the Trademark Act) from the USPTO? Before even reviewing or considering the merits of the refusal and the possible options for responding or...
Read MoreSome brands (trademarks) are entitled to greater protection than others, it is a sliding scale. The type of brand name determines a lot about the registrability and scope of protection: There are five basic types of marks. In descending order from those with the most...
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