There are a few things that cannot be protected under trademark law. What can be protected is anything that indicates the source of a business’ products or services. That could be a name, it could be a logo, it could be a slogan, it could...

Every skyscraper begins with a solid foundation; every bold brand begins with a creative and distinctive name. More Peltonisms® at www.erikpelton.com/resources/peltonisms

In the last year, there have been numerous changes at the USPTO affecting trademark applicants. For example, the following have all changed since the summer of 2019: Mandatory electronic filing Applicant email address Updated specimen requirements New U.S. Counsel rule Applicant domicile requirement Attorney bar...

In nearly 20 years of practice in the field of trademarks with all types of businesses from all around the world, I’ve come to see some general themes among the trademarks, among the businesses, and among the clients. Over that time, I’ve filed thousands of...

Podcast names are eligible for trademark protection just like any other product or service brand name. Watch this brief video as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark)®. 1