Is your brand seaworthy?

A ship needs several key elements to be seaworthy and withstand the risks and battering of being out at sea. On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy”...

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TPAC slides from meeting March 12, 2021

TPAC met last Friday. I was waiting for the USPTO to post the full slide deck, but that hasn’t happened yet and I wanted to share these very important data points and slides. See some of the most important slides that I captured below. TLDR:...

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