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The Three Biggest Trademark Mistakes
With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses makes when it comes to brand protection.
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Trademark protection: A marathon, not a sprint
Why trademark protection is much more like a marathon than a sprint: More Trademark Visuals at https://www.erikpelton.com/resources/trademark-visuals/
Read MoreGrowth of new US trademark application filings slowed in first half of 2019
The first half of 2018 saw a large increase in the number of US trademark applications filed, 8% over the prior year’s first half. But the strong growth trend did not continue in 2019. USPTO trademark application filings for the first six months of 2019...
Read MoreWhy trademarks are a level playing field for small and big businesses
There is a level playing field for trademarks — small businesses are just as capable of having strong, registered marks as big businesses. In this video, Erik Pelton discusses key trademark strategies and issues particular to the needs of small businesses, the backbone of the...
Read MoreBoring vs. Bold Brand Names
Is your brand name bold? Learn what makes a bold name, and why bold brand names are entitled to more protection under trademark law.
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