In this episode with Erik Pelton, we talk about his trademark law practice, including some in-depth conversations about his client onboarding and marketing systems and his communication philosophy. Erik Pelton For nearly 20 years, Erik Pelton has worked with clients to protect and register trademarks and...
Read MoreHere is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see real examples of brands and marks which are being protected – and the wide range of variety in brand names,...
Read MoreThe best brand names feature “suggestive” words, not descriptive or arbitrary ones, because they are entitled to strong protection and tell consumers something about the business. More Peltonisms: Peltonisms
Read MoreWhen the USPTO review’s a trademark application, on of the most common substantive refusal issues is a finding that the mark is “merely descriptive.” A mark that is found descriptive may still be registered, once in use, either (a) via the Supplemental Register, or (b)...
Read MoreTo be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that is unregistered is difficult enforce as it doesn’t have the benefits and strengths that generally accompany a USPTO registration. It will thus...
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