When a trademark application is “approved for publication,” it is good news. But it also means that the application has not yet reached the final conclusion. In this podcast Erik explain the long and winding road process towards getting your trademark fully approved, and the...

For more on Building a Bold Brand, see my recently published book. An unregistered trademark is unprotected, unfulfilled, and undervalued. For more Peltonisms®, see https://www.erikpelton.com/resources/peltonisms/

Watch this brief (under 3 minutes) video explain what a trademark ” disclaimer” is and what they mean in trademark applications and registrations. For more videos and information about trademark protection, see www.ErikPelton.com, or listen to Erik’s podcast at www.ErikPelton.com.

The following is an edited transcript of my video, TEAS PLUS Trademark Application vs TEAS STANDARD. One question that comes up a lot when people go to file a trademark application at the USPTO (US Patent and Trademark Office) is TEAS PLUS versus TEAS STANDARD...

The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com.  There are FIVE basic types of marks. In descending order, from those with the most protection to the least, they are: Coined: Completely new and...