The top piece of a pyramid is called a ‘pyramidion’ or the apex. Is your brand at the top when it comes to trademark protection? Or is it at risk? Without a USPTO trademark registration, your brand may be missing peak protection. More visuals at https://www.erikpelton.com/resources/trademark-visuals/...
Read MoreThe first half of 2019 saw a slowing in the recent increase in the number of US trademark applications filed, with approximately 2% growth over the prior year’s first half. But the pace of filing increased overall for Fiscal Year 2019, although at a bit...
Read MoreYes, money must be spent to apply for trademark registration. But a trademark registration doesn’t cost money, it saves money increasing protection and reducing risks for a brand. More Peltonisms® at https://www.erikpelton.com/resources/peltonisms/
Read MoreThe following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. When I’m speaking with clients about new brand names, they often are under the mis-belief that they need to come up with a name that...
Read MoreThe trademark application process can be like a cross-country flight…. a skilled pilot makes the journey much safer! More trademark visuals at https://www.erikpelton.com/resources/trademark-visuals/
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