I wrote Building a Bold Brand: The foundations of trademark protection, because I’ve learned so much in my 20 years of working in the field of trademarks, and watching and helping small businesses, and all types of businesses build brands, start new brands, expand their...

To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can make sure that each of the following are addressed (or at least considered) in its decision-making: Clear communications, to be proactive and available to customers Adapting to changing environment, such...

I was speaking with a friend recently and he said to me, “You know, you’ve worked with so many different brands, so many different trademarks over the years. You’ve seen so much when it comes to trademarks. What are the biggest and most common mistakes...

The following is a transcript of one of the post popular videos on our YouTube channel. Let’s review the entire process of getting from filing a trademark application with the USPTO to receiving a registration. There are a lot of steps, it takes time, but...

It is almost always more important to prioritize protecting the wording of a brand before the logo. more Peltonisms® at https://www.erikpelton.com/resources/peltonisms/