Great brand name tools

These tools are often used to build creative and bold brands with strong legal protection: alliteration pun rhyme portmanteau telescoping double entendre incongruous creative spellings provocative phrases

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Does your trademark lawyer practice what they preach?

If your attorney’s brand isn’t strong and protected, why entrust your business’ brand to them? Erik doesn’t just advise successful businesses on trademark protection strategies, he owns more than a dozen trademark filings of his own for the firm logo, slogans, newsletter name, podcast title,...

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Six Steps to Building a Strong Brand

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name – start with a strong foundation, a name that is creative in the industry. 2. Clearance search – conduct a proper and thorough...

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