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Monthly Archives: June 2019

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Posted on June 30, 2019 by Erik

Great brand name tools

These tools are often used to build creative and bold brands with strong legal protection: alliteration pun rhyme portmanteau telescoping double entendre incongruous...

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Posted on June 28, 2019 by Erik

Does your trademark lawyer practice what they preach?

If your attorney’s brand isn’t strong and protected, why entrust your business’ brand to them?...

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Posted on June 27, 2019 by Erik

Six Steps to Building a Strong Brand

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name –...

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Posted on June 26, 2019 by Erik

Trademark and Copyright Provisions in Contracts and Agreements

Are you sure that you own the rights to the...

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Posted on June 25, 2019 by Erik

Trademark protection is more important than ever. Here’s why:

Brands are becoming even more ubiquitous in our lives given...

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Posted on June 21, 2019 by Erik

Launching a new brand without solid trademark protections is a huge risk

Peltonism: Launching a new brand without solid trademark protections is like...

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Posted on June 20, 2019 by Erik

Five Things My Top Trademark Clients Have in Common

Learn from the best as former USPTO examiner Erik Pelton shares the trademark practices and...

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Posted on June 19, 2019 by Erik

Trademark Influencers

Everyone wants to be an influencer, a fast-growing trend, which is easily substantiated by the trademark database search. In this podcast, Erik explores...

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Posted on June 19, 2019 by Erik

The Bold Brand Scoresheet: How protected is your brand?

Does you business have a protected bold brand, or does it have lots of work...

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Posted on June 14, 2019 by Erik

USPTO trademark registration expends the geographic reach of a brand’s protection

A USPTO trademark registration expends the geographic reach of a...

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