In January, I wrote about how I believe that Levi’s is one of the top brands when it comes not only to marketing effectively, but to protecting the brand and its trademarks. And then it was announced this month that Levi’s negotiated the name rights for...
Read MoreA few weeks ago, the NFL’s Miami Dolphins unveiled a new logo design. Will it be a hit or a bust? I think it will be a hit. Here is why I like the logo: – it has a sleek, clean design – it retains...
Read MoreHere is another update of recent client registrations from the public records for readers to see real examples of brands and marks which are being protected [click trademark or logo to open USPTO records in a new window]: NO SKIDDING – Anti-slip chemical preparations that...
Read MoreThe USPTO is participating the “National Day of Civic Hacking” on June 1st, 2013. According the site, the USPTO seeks useful and innovative tools for using its trademark data: Challenge Description Help the USPTO develop a tool for identifying and analyzing trademark portfolios on the...
Read MoreIf the number of trademarks is a measure, the STAR TREK franchise is tremendously successful. It may feature more trademark registrations and applications than any TV or film (or combination) property besides Star Wars®. CBS Studios has more than 50 registrations and applications for Star...
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