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Monthly Archives: May 2013

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Posted on May 31, 2013 by superadmin197108

Anatomy of great branding: LEVI'S STADIUM a.k.a FIELD OF JEANS

In January, I wrote about how I believe that Levi’s is one of the top brands when it comes not only to marketing effectively, but to protecting the brand and its trademarks. And then it was announced this month that Levi’s negotiated the name rights for...

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Posted on May 30, 2013 by superadmin197108

Love it or Leave it: new Miami Dolphins logo

A few weeks ago, the NFL’s Miami Dolphins unveiled a new logo design. Will it be a hit or a bust?  I think it will be a hit. Here is why I like the logo: – it has a sleek, clean design – it retains...

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Posted on May 28, 2013 by superadmin197108

Recent client trademark registrations LVI

Here is another update of recent client registrations from the public records for readers to see real examples of brands and marks which are being protected [click trademark or logo to open USPTO records in a new window]: NO SKIDDING – Anti-slip chemical preparations that...

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Posted on May 27, 2013 by superadmin197108

USPTO seeks innovative trademark database tools in National Day of Civic Hacking

The USPTO is participating the “National Day of Civic Hacking” on June 1st, 2013. According the site, the USPTO seeks useful and innovative tools for using its trademark data: Challenge Description Help the USPTO develop a tool for identifying and analyzing trademark portfolios on the...

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Posted on May 24, 2013 by superadmin197108

Anatomy of a great entertainment trademark portfolio: STAR TREK

If the number of trademarks is a measure, the STAR TREK franchise is tremendously successful. It may feature more trademark registrations and applications than any TV or film (or combination) property besides Star Wars®. CBS Studios has more than 50 registrations and applications for Star...

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Recent Posts

  • Pelton quoted calling for USPTO taskforce to combat trademark scammers
  • How to Monitor for Infringements
  • Measuring brand strength with the Bold Brand Scoresheet
  • Publication scam from WTP targeting trademark filers continues
  • Great Trademarks Are Everywhere, Even in the Trash
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