If the number of trademarks is a measure, the STAR TREK franchise is tremendously successful. It may feature more trademark registrations and applications than any TV or film (or combination) property besides Star Wars®.

CBS Studios has more than 50 registrations and applications for Star Trek marks, including movie titles, character names, video games, and more. Here are some of them (click mark or logo for USPTO records):

LIVE LONG AND PROSPER – pending application for ‘Pre-recorded audio cassettes, audio discs, compact discs featuring a dramatic feature film; audio speakers; binoculars; calculators; cameras; cellular telephone accessories, namely, headphones, head sets, adapters and batteries for cellular telephones; cellular telephone cases; face plates for cellular telephones; computer game programs; computer game cartridges and discs; computer mouse; decorative magnets; pre-recorded dvds, digital versatile discs and digital video discs featuring a dramatic feature film; eyeglass cases; eyeglasses; mouse pads; sunglasses; video game cartridges; video game discs; fitted plastic films known as skins for covering and providing a scratch proof barrier or protection for electronic devices, namely, MP3 players, mobile telephones, smart telephones, digital cameras, global positioning systems, personal digital assistants; laptops’ [and several other pending applications for other goods]

STAR TREK SKELE-TREKS – pending application for ‘ toys, games and playthings namely action figures, bobble heads, puzzles and board games’ [and several other pending applications for other goods]

KLINGON ENCOUNTER – registered for ‘Entertainment services, namely, an amusement park ride/attraction in the nature of a theater with seat movement’

BEAM ME UP SCOTTY – registered for ‘t-shirts, sweatshirts, sweatpants, hats, tops, socks’

STAR TREK – registered for ‘Arranging and conducting trade show exhibitions in the field of motion pictures and tv series’

ROMULAN – registered for toy action figures

KLINGON – registered for ‘computer game software recorded on CD-ROM’

U.S.S. ENTERPRISE – registered for ‘die cast model spaceships and scale model spaceship kits’

U.S.S. VOYAGER – registered for ‘scale model figure kits and toy space ships’

CHIEF ENGINEER B’ELANNA TORRES – registered for toy action figures

TREKKIES – pending application for ‘Modeled plastic toy figurines; Collectible toy figures; Action figure toys; Toy figures sold as a unit with marker and writing surface’

DEEP SPACE WINE – registered for wine

STAR TREK DEEP SPACE NINE – registered for ‘Pre-recorded DVDs featuring episodes from the television series’

STAR TREK COMMUNICATOR – registered for ‘mobile phones and wireless communications devices with data transmission functions’

STAR TREK VOYAGER -registered for ‘computer game software recorded on CD-ROM’

STAR TREK: THE EXPERIENCE – registered for ‘entertainment services in the nature of an amusement attraction’

Mark Image– entertainment services in the nature of an amusement attraction

SACRED CHALICE OF RIXX – registered for wine

The owners of the Star Trek franchise have wisely recognized its tremendous value and the value in merchandising opportunities and the brand names that are used with it. 

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  1. Pingback: Star Wars - still the most valuable IP ever created? | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

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