A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection for your business. In this episode, Erik details why trademark protection...
Read MoreThere are numerous and significant differences between the two USPTO TEAS trademark application forms. One question that comes up a lot when people go to file a trademark application at the USPTO (US Patent and Trademark Office) is TEAS PLUS versus TEAS STANDARD application forms....
Read MoreThe following is an edited transcript of my video, Rome Wasn’t Built in a Day and Neither is Trademark Protection A few years back, I had an incredible opportunity to spend a week in Rome with my family and friends. It was a spectacular trip...
Read MoreA ship needs several key elements to be seaworthy and withstand the risks and battering of being out at sea. On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy”...
Read MoreMany trademark applications do not get approved, and often times for reasons that are within the applicant’s control. Listen as Erik explains the three common mistakes that applicants can avoid when applying for trademark registration at the US Patent and Trademark Office.
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