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Monthly Archives: September 2011

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Posted on September 30, 2011 by superadmin197108

Anatomy of a Section 7 amendment to trademark registration

Under certain limited circumstances, a US trademark registration can be amended. Such an amendment is called a Section 7 filing. An amendment to the mark itself is only permitted if the amendment does not materially alter the character of the mark. 37 C.F.R. §2.173(d). Whether...

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Posted on September 29, 2011 by superadmin197108

Erik Pelton quoted in the New York Times

Today’s New York Times (online and on the first page of the Business section) features an article about a small business taking on a Proctor & Gamble in a trademark dispute. The article features a quote from yours truly! “The big corporations often send these...

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Posted on September 28, 2011 by superadmin197108

Trademarks don't always have to be unique – PETER PAN, DELTA, MONEYBALL and more

Believe it or not, not every brand name has to be unique. It certainly should be unique within your industry and anything that relates to over overlaps with it. But it does not have to be the sole use of the brand name.* Of course,...

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Posted on September 27, 2011 by superadmin197108

US Postal Service believes that "PO Box" is a trademark ?!

Could “PO Box” possibly be a protectable trademark? Yes… but only for non-postal services in my opinion. “PO Box” could be the name of a band.  Or the name of a board game. Or some other product or services.  But yesterday at my local post...

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Posted on September 26, 2011 by superadmin197108

Failing to protect your trademarks early can be costly, just ask Twitter

Registering trademark is not required under the law. But it is a wise investment. It is in essence a form of “insurance” for your brand. The failure to register trademarks properly and early can create complex situations that are costly distractions, at a minimum. These...

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Recent Posts

  • Pelton quoted calling for USPTO taskforce to combat trademark scammers
  • How to Monitor for Infringements
  • Measuring brand strength with the Bold Brand Scoresheet
  • Publication scam from WTP targeting trademark filers continues
  • Great Trademarks Are Everywhere, Even in the Trash
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