Under certain limited circumstances, a US trademark registration can be amended. Such an amendment is called a Section 7 filing. An amendment to the mark itself is only permitted if the amendment does not materially alter the character of the mark. 37 C.F.R. §2.173(d). Whether...
Read MoreToday’s New York Times (online and on the first page of the Business section) features an article about a small business taking on a Proctor & Gamble in a trademark dispute. The article features a quote from yours truly! “The big corporations often send these...
Read MoreBelieve it or not, not every brand name has to be unique. It certainly should be unique within your industry and anything that relates to over overlaps with it. But it does not have to be the sole use of the brand name.* Of course,...
Read MoreCould “PO Box” possibly be a protectable trademark? Yes… but only for non-postal services in my opinion. “PO Box” could be the name of a band. Or the name of a board game. Or some other product or services. But yesterday at my local post...
Read MoreRegistering trademark is not required under the law. But it is a wise investment. It is in essence a form of “insurance” for your brand. The failure to register trademarks properly and early can create complex situations that are costly distractions, at a minimum. These...
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