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Nail Your Branding & Get More Clients, with Erik Pelton
Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how...
Read More >>>Monthly Archives: July 2021
The Trademark Protection Decathlon
With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name.
Read More >>>Three Mistakes That Can Ruin Any Trademark Application
The following is a transcript of my video Three Mistakes That Can Sink Any Trademark...
Read More >>>Having Trademark Registration is Like Double Insurance for Your Brand
Trademark registration can act like fire insurance, smoke detectors, and...
Read More >>>How to build a portfolio of trademarks
Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio....
Read More >>>7 keys to branding success
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly C creative...
Read More >>>50 Ways to Use Your Trademark
Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage,...
Read More >>>Anatomy of a brand style guide
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As...
Read More >>>Decision tree: Is This a Trademark Scam?
Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration, it could...
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