Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how...
Read More >>>Monthly Archives: July 2021
The Trademark Protection Decathlon
With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand...
Read More >>>Three Mistakes That Can Ruin Any Trademark Application
The following is a transcript of my video Three Mistakes That Can Sink Any Trademark...
Read More >>>Having Trademark Registration is Like Double Insurance for Your Brand
Trademark registration can act like fire insurance, smoke detectors, and...
Read More >>>How to build a portfolio of trademarks
Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in...
Read More >>>7 keys to branding success
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly...
Read More >>>50 Ways to Use Your Trademark
Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to...
Read More >>>Anatomy of a brand style guide
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand...
Read More >>>Decision tree: Is This a Trademark Scam?
Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration,...
Read More >>>Trademarks: A stunning Variety
Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a...
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