Posted on July 29, 2021 by Erik

Nail Your Branding & Get More Clients, with Erik Pelton

Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how...

Posted on July 28, 2021 by Erik

The Trademark Protection Decathlon

With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name.

Posted on July 26, 2021 by Erik

Three Mistakes That Can Ruin Any Trademark Application

The following is a transcript of my video Three Mistakes That Can Sink Any Trademark...

Posted on July 21, 2021 by Erik

Having Trademark Registration is Like Double Insurance for Your Brand

Trademark registration can act like fire insurance, smoke detectors, and...

Posted on July 19, 2021 by Erik

How to build a portfolio of trademarks

Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio....

Posted on July 15, 2021 by Erik

7 keys to branding success

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly C creative...

Posted on July 14, 2021 by Erik

50 Ways to Use Your Trademark

Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage,...

Posted on July 12, 2021 by Erik

Anatomy of a brand style guide

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As...

Posted on July 9, 2021 by Erik

Decision tree: Is This a Trademark Scam?

Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration, it could...