Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!...
Read MoreWith the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name.
Read MoreThe following is a transcript of my video Three Mistakes That Can Sink Any Trademark Application. I’ve working with thousands of trademark applications that I have filed clients and, before that, as an examiner at the USPTO. In addition, I spent quite a bit of...
Read MoreTrademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. In this episode, Erik explains how this insurance works and why it is so valuable.
Read MoreBuilding a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio. Logos, slogans, product names, and more may be part of a portfolio. Below is what my trademark portfolio looks like...
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