Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio. Logos, slogans, product names, and more may be part of a portfolio.
Below is what my trademark portfolio looks like – I like to practice what a I preach. In addition to our main business name and logo, we have protected the name of the blog and newsletter, several slogans, our software product, and more.