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Monthly Archives: March 2019

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Posted on March 29, 2019 by Erik

How do bold brand names separate themselves from the competition?

Peltonism: Bold brand names separate themselves with unique, creative, and suggestive names. For example, see Amazon®, Lyft®, Netflix®, eBay®, PayPal®, and Instragram®. for more Peltonisms, see https://www.erikpelton.com/resources/peltonisms/

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Posted on March 28, 2019 by Erik

Keeping Good Trademark Records

Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in the event of a trademark infringement dispute.

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Posted on March 27, 2019 by Erik

Case Study: Tricks of the TRADE(MARK)

What are the steps for a trademark from its inception to fruition? Listen to this podcast and to Erik discussing these steps for his own trademark for this podcast channel.

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Posted on March 26, 2019 by Erik

Spring: a time of renewal and growth (for trademarks)

As spring arrives, it is a wonderful time to tend your brand garden. For more Trademark Visuals, see https://www.erikpelton.com/resources/trademark-visuals/

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Posted on March 22, 2019 by Erik

The most rewarding part of my job is….?

Peltonism: Watching a client’s brand grow from a seedling to new to a registered trademark guarding a successful enterprise is the most rewarding part of my job.

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Archive

2021

  • – February (10)
    • Great Trademarks Are Everywhere, Even in the Trash
    • Trademark Registration = a Vaccine to Protect Your Brand From Danger
    • Invest in your brand protection, and watch it grow
    • Invest in Your Brand Protection and Watch it Grow
    • Building a Bold Brand: What Makes This Book Different
    • Building a Strong Office Action Response
    • Choosing Acceptable Evidence of Use for USPTO Trademark Applications
    • Which trademark or copyright symbol do I use?
    • A Trademark Guide to Super Bowl LV
    • When Is the Right Time to Register a Trademark?
  • + January (8)

2020

  • + December (14)
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2019

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2018

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2017

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2016

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2015

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2014

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2013

  • + December (13)
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2012

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2011

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  • + February (26)
  • + January (19)

2010

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  • + July (11)
  • + June (10)
  • + May (16)
  • + April (12)
  • + March (9)
  • + February (10)
  • + January (10)

2009

  • + December (5)
  • + November (10)
  • + October (9)
  • + September (9)
  • + August (8)
  • + July (14)
  • + June (11)

Recent Posts

  • Great Trademarks Are Everywhere, Even in the Trash
  • Trademark Registration = a Vaccine to Protect Your Brand From Danger
  • Invest in your brand protection, and watch it grow
  • Invest in Your Brand Protection and Watch it Grow
  • Building a Bold Brand: What Makes This Book Different
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