Peltonism: Bold brand names separate themselves with unique, creative, and suggestive names. For example, see Amazon®, Lyft®, Netflix®, eBay®, PayPal®, and Instragram®. for more Peltonisms, see https://www.erikpelton.com/resources/peltonisms/
Read MoreFormer trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in the event of a trademark infringement dispute.
Read MoreWhat are the steps for a trademark from its inception to fruition? Listen to this podcast and to Erik discussing these steps for his own trademark for this podcast channel.
Read MoreAs spring arrives, it is a wonderful time to tend your brand garden. For more Trademark Visuals, see https://www.erikpelton.com/resources/trademark-visuals/
Read MorePeltonism: Watching a client’s brand grow from a seedling to new to a registered trademark guarding a successful enterprise is the most rewarding part of my job.
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