Posted on March 29, 2019 by Erik

How do bold brand names separate themselves from the competition?

Peltonism: Bold brand names separate themselves with unique, creative, and suggestive...

Posted on March 28, 2019 by Erik

Keeping Good Trademark Records

Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in the event...

Posted on March 27, 2019 by Erik

Case Study: Tricks of the TRADE(MARK)

What are the steps for a trademark from its inception to fruition? Listen to this podcast and to Erik discussing these steps for his own...

Posted on March 26, 2019 by Erik

Spring: a time of renewal and growth (for trademarks)

As spring arrives, it is a wonderful time to tend your brand garden. For more...

Posted on March 22, 2019 by Erik

The most rewarding part of my job is….?

Peltonism: Watching a client’s brand grow from a seedling to new to a registered trademark...

Posted on March 21, 2019 by Erik

Great Trademarks Are Everywhere

If you look around, great trademarks and creative brand names are everywhere.

Posted on March 20, 2019 by Erik

Improving the odds for your trademark application

In this podcast Erik shares three key insights to improve the odds of your trademark application.

Posted on March 19, 2019 by Erik

Recent Client Registrations, Vol. 122

Here is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see...

Posted on March 15, 2019 by Erik

The key ingredient for resolving a trademark dispute

Resolving a trademark dispute make take negotiation, contract drafting and editing, correspondence, business decisions, and...