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Monthly Archives: August 2020

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Posted on August 31, 2020 by Erik

Letter of Protest to a trademark application – what is it?

A letter of protest for a trademark application is actually...

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Posted on August 28, 2020 by Erik

Peltonism: boring brands blend in before being forgotten

Boring brands don’t leave the same impact that bold ones do. For more Peltonisms®, see...

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Posted on August 26, 2020 by Erik

USPTO’s proposed trademark fee increases will impact all filers (video)

Erik details the latest fee proposal from the USPTO, and...

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Posted on August 26, 2020 by Erik

The 3 Most Common Trademark Application Mistakes

One of the key mistakes people make when filing for a trademark with the USPTO...

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Posted on August 24, 2020 by Erik

Can a brand have too many trademarks?

It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients...

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Posted on August 23, 2020 by Erik

Bold Brand Building tools

The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com.  Coming up with...

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Posted on August 21, 2020 by Erik

A guide to USPTO trademark acronyms

The following is a podcast transcript; you can listen to the Tricks of the Trade(mark) episode here. The world of trademarks is full...

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Posted on August 19, 2020 by Erik

What is a Letter of Protest for a Trademark Application

A letter of protest for a trademark application is actually a way for a 3rd...

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Posted on August 18, 2020 by Erik

Trademark protection for words versus logos

The following is an edited transcript of my video, Protecting Words vs. Logos. One of...

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Posted on August 17, 2020 by Erik

Sheltering a Brand Through the Storm

With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the...

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