With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the tempest, while waiting for the rainbow to emerge after the storm:
- core values: revisit and reflect them
- adapt as needed: make changes, whether temporary or long-term, to adjust
- clear communications: be honest and forthcoming
- protect customers and employee: put people before profit, to ensure long term trust
If you have any questions about managing your brand, feel free to connect with me for a discussion.
