With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the tempest, while waiting for the rainbow to emerge after the storm:

  • core values: revisit and reflect them
  • adapt as needed: make changes, whether temporary or long-term, to adjust
  • clear communications: be honest and forthcoming
  • protect customers and employee: put people before profit, to ensure long term trust

If you have any questions about managing your brand, feel free to connect with me for a discussion.

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