Posted on April 30, 2010 by Erik

Brands Make Mistakes Too- remember 'New Coke'?

Brands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi...

Posted on April 30, 2010 by Erik

Brands Make Mistakes Too- remember ‘New Coke’?

Brands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi...

Posted on April 27, 2010 by Erik

Best logos: NHL Playoff Edition

The NHL playoffs have begun. Of the teams competing for the Stanley Cup, who has the best logo and brand? The STANLEY CUP is a...

Posted on April 26, 2010 by Erik

Radio interview on The Independent Business Owner Show

I had the pleasure of appearing last week on The Independent Business Owner Show hosted...

Posted on April 23, 2010 by Erik

smar(tm)ark newsletter: tips, news, and more

Issue 1.2 of our newsletter. Subscribe here: visitor.constantcontact.com/manage/optin/ea?v=001rxf2VXOUUET1GvklHA–wg%3D%3D 1.2 : April 2010 smar(tm)ark brand and...

Posted on April 19, 2010 by Erik

Using trademarks for competitive intelligence

Trademark filings are of course public records at the USPTO. With some skilled searching of...

Posted on April 16, 2010 by Erik

new logos: the good, the bad, and the ugly

Organizations frequently re-design their logos to kickstart a new ad campaign, launch a new product...

Posted on April 12, 2010 by Erik

Is red wax seal on bourbon bottle a protected trademark?

Traditionally, trademarks are brand names, logos, and slogans. But they can also be shapes (Coke...

Posted on April 9, 2010 by Erik

Recent Trademark Registrations

Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which...