Brands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi Clear and Crystal Pepsi? McDonald’s Arch Deluxe? Microsoft Zune? The XFL? But the most notorious brand failure was New Coke. 25 years ago this month, after a fortune spent in...
Read MoreBrands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi Clear and Crystal Pepsi? McDonald’s Arch Deluxe? Microsoft Zune? The XFL? But the most notorious brand failure was New Coke. 25 years ago this month, after a fortune spent in...
Read MoreThe NHL playoffs have begun. Of the teams competing for the Stanley Cup, who has the best logo and brand? The STANLEY CUP is a registered trademark, as is the image of the cup itself: Washington Capitals The Caps logos are great. A few years...
Read MoreI had the pleasure of appearing last week on The Independent Business Owner Show hosted by Rick Corrado. We had a lively discussion about managing a growing business, managing staff, using interns, using technology, trademark protection, social media, and more. Take a listen and let...
Read MoreIssue 1.2 of our newsletter. Subscribe here: visitor.constantcontact.com/manage/optin/ea?v=001rxf2VXOUUET1GvklHA–wg%3D%3D 1.2 : April 2010 smar(tm)ark brand and trademark newsletter from Erik M. Pelton & Associates, PLLC In This Issue Trademark Tip Trademarks in the News Firm News Interact with EMP&A IPelton blog LinkedIn profile Twitter feed Upcoming...
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