Brands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi...
Read More >>>Monthly Archives: April 2010
Brands Make Mistakes Too- remember 'New Coke'?
Brands are controlled and managed by humans. As a result, brands make mistakes. Remember Pepsi...
Read More >>>Best logos: NHL Playoff Edition
The NHL playoffs have begun. Of the teams competing for the Stanley Cup, who has the best logo and brand? The STANLEY CUP...
Read More >>>Radio interview on The Independent Business Owner Show
I had the pleasure of appearing last week on The Independent Business Owner Show hosted...
Read More >>>smar(tm)ark newsletter: tips, news, and more
Issue 1.2 of our newsletter. Subscribe here: visitor.constantcontact.com/manage/optin/ea?v=001rxf2VXOUUET1GvklHA–wg%3D%3D 1.2 : April 2010 smar(tm)ark brand and...
Read More >>>Using trademarks for competitive intelligence
Trademark filings are of course public records at the USPTO. With some skilled searching of...
Read More >>>new logos: the good, the bad, and the ugly
Organizations frequently re-design their logos to kickstart a new ad campaign, launch a new product...
Read More >>>Is red wax seal on bourbon bottle a protected trademark?
Traditionally, trademarks are brand names, logos, and slogans. But they can also be shapes (Coke...
Read More >>>Recent Trademark Registrations
Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and...
Read More >>>Tip: Trademark and Copyright Audit
Do you know if all your business’ brands are properly used, protected, and registered? Are you sure that each potentially valuable trademark has...
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