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Monthly Archives: October 2010

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Posted on October 27, 2010 by superadmin197108

What makes a good trademark?

Great trademarks are all around us. What makes them great? Here are some of the attributes of an excellent brand name and trademark:...

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Posted on October 25, 2010 by superadmin197108

Keeping Busy

The last few months have been even busier than usual here at Erik M Pelton &Associates. Thanks to exciting clients and new speaking opportunities, there has been little time to stop and reflect on all...

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Posted on October 22, 2010 by superadmin197108

Report from Trademark Expo @ USPTO

Last week I was able to attend the Trademark Expo held by the U.S. Patent and Trademark Office at their headquarters in Alexandria,...

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Posted on October 20, 2010 by Erik

Best Logos: 2010 MLB Playoff Edition

Four teams remain in the battle to crown a winner of the World Series (a registered trademark, see here). In the American League,...

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Posted on October 18, 2010 by Erik

"New" GAP Logo: Worst Marketing Failure Since New Coke?

Social media has been growing rapidly in its size and...

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Posted on October 18, 2010 by Erik

“New” GAP Logo: Worst Marketing Failure Since New Coke?

Social media has been growing rapidly in its size and...

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Posted on October 15, 2010 by Erik

Recent trademark registrations

Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and...

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Posted on October 14, 2010 by Erik

USPTO Request for Comments: Trademark Litigation Tactics

As part of the study mandated by Congress about overreaching trademark enforcement efforts and their...

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Posted on October 13, 2010 by Erik

Anatomy of a trademark registration

On behalf of the City of Falls Church Economic Development Authority, we recently obtained three trademark registrations for their marketing and promotional slogan,...

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Posted on October 11, 2010 by Erik

What Are the Best and Worst Company Logos?

An Aol Small Business Article posted last week poses the question: What Are the Best...

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