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What makes a good trademark?
Great trademarks are all around us. What makes them great? Here are some of the attributes of an excellent brand name and trademark: unique in...
Read More >>>Monthly Archives: October 2010
Keeping Busy
The last few months have been even busier than usual here at Erik M Pelton &Associates. Thanks to exciting clients and new speaking opportunities, there has been little time to stop and reflect on all...
Read More >>>Report from Trademark Expo @ USPTO
Last week I was able to attend the Trademark Expo held by the U.S. Patent and Trademark Office at their headquarters in Alexandria, Virginia. The...
Read More >>>Best Logos: 2010 MLB Playoff Edition
Four teams remain in the battle to crown a winner of the World Series (a registered trademark, see here). In the American League, the Yankees...
Read More >>>“New” GAP Logo: Worst Marketing Failure Since New Coke?
Social media has been growing rapidly in its size and...
Read More >>>"New" GAP Logo: Worst Marketing Failure Since New Coke?
Social media has been growing rapidly in its size and...
Read More >>>Recent trademark registrations
Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which...
Read More >>>USPTO Request for Comments: Trademark Litigation Tactics
As part of the study mandated by Congress about overreaching trademark enforcement efforts and their...
Read More >>>Anatomy of a trademark registration
On behalf of the City of Falls Church Economic Development Authority, we recently obtained three trademark registrations for their marketing and promotional slogan, “The Little...
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