Great trademarks are all around us. What makes them great? Here are some of the attributes of an excellent brand name and trademark: unique in the industry; creative; suggestive of the services or products sold; resonates with customers; easy to remember, easy to find; and...
Read MoreThe last few months have been even busier than usual here at Erik M Pelton &Associates. Thanks to exciting clients and new speaking opportunities, there has been little time to stop and reflect on all the activity. Here is a brief re-cap: We have represented...
Read MoreLast week I was able to attend the Trademark Expo held by the U.S. Patent and Trademark Office at their headquarters in Alexandria, Virginia. The Expo is a free event with information about trademarks and several exhibits to educate the public about trademarks. The USPTO’s...
Read MoreFour teams remain in the battle to crown a winner of the World Series (a registered trademark, see here). In the American League, the Yankees and Rangers are playing each other; in the National League, last year’s champs the Phillies are facing the Giants. Of...
Read MoreSocial media has been growing rapidly in its size and scope and impact for several years. But just recently it seems to have reached a tipping point: businesses must address and deal with social media or else. Maybe the timing has to do with the...
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