An Aol Small Business Article posted last week poses the question: What Are the Best and Worst Company Logos?
The article certainly highlights several very good and very bad logos. And it quotes me 🙂 No argument from me that Nike, CBS, FedEx, and Playboy are great logos.
However, I disagree with several of the findings in the article:
- The article lists the “Geico Gecko” as a top logo. I would beg to differ as a) it is not a logo, but a character featured in advertising, and b) the GEICO logo itself – block lettering – is horribly simple and boring.
- I disagree with including Mercedes on the list of worst logos. In fact, I have often listed Mercedes logo among my favorites. Simple, elegant, balanced, and suggestive of a car wheel and steering wheel.
- Coca-cola’s logo is also listed among the least favorites. I would also beg to differ. The Coca-Cola script may be simple, but it is ubiquitous and instantly recognizable (think of all the t-shirts parodying it). Furthermore, the Coca-Cola bottle shape, which is the primary trademark of Coca-Cola is one of the best known designs in the world.
Thankfully the author did not ask for my opinion on the ‘new’ Aol. logo. As I blogged here, I think the new Aol. logo is lame and fails to communicate much of a message.
What’s your favorite logo?