Posted on July 26, 2010 by Erik

USPTO trademark news and updates

Here is a variety of recent USPTO-related news and announcements [It is great to see the USPTO communicating with the public more frequently and in...

Posted on July 23, 2010 by Erik

Register your .CO domains now

The .CO domain is now live. I recommend protecting your major brand and domain names by registering the corresponding .CO domains. Yes, this is highway...

Posted on July 22, 2010 by Erik

CHIPOTLE: Love it or Leave it?

A new Chipotle location opened this month around the corner from our offices. I enjoy their food! And I enjoy their trademark name and logo. ...

Posted on July 20, 2010 by Erik

Tips for successful negotiations

Tips for Effective Negotiating: You can’t always get what you want, But if you try sometimes you might find, You get what you need –...

Posted on July 18, 2010 by Erik

You can brand anything… even a city

Creative markers can brand anything, and so can you. Any product or service can feature...

Posted on July 16, 2010 by Erik

Audio Interview with Tshirt Riches

I was recently interviewed by Cartess Ross of Tshirt Riches and discussed many aspects of trademarks and copyright protection. In particular, we discussed creating a...

Posted on July 14, 2010 by Erik

Tip: Avoiding trademark and domain name scams

Once a trademark application is filed with the USPTO, the information – including the owner’s...

Posted on July 12, 2010 by Erik

Love it or leave it: FOOTLONG subs

The company that owns Subway sandwich stores (Doctor’s Associates, Inc.) has filed to register FOOTLONG as a trademark for use with sandwiches with the USPTO. ...