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The Biggest Challenges when Applying to Register a Trademark (video)
Erik discusses the biggest hurdles trademark applicants face when applying to register a trademark with the US Patent and Trademark Office.
Read MoreMonthly Archives: July 2018
TPAC Meeting Summary: July 26, 2018
Last week, the Trademark Public Advisory Committee (TPAC) met at the USPTO headquarters in Alexandria, VA. I attended the meeting in person. Belows is a rundown of key things covered in the meeting discussion. The USPTO’s slides can be found a the bottom. Director Andrei Iancu...
Read MoreSlogans: powerful tools for telling consumers about your brand
Slogans are power tools to tell consumers about your brand. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand. Slogans can be registered and protected as trademarks just like brand names and logos. For example, our firm’s slogans:...
Read MoreMany benefits of a registered trademark
Making it easier to deal with possible trademark disputes is one of the many benefits of trademark registration, as Erik discusses in this podcast.
Read MoreUse the “Brand Strength Grid” to determine if your brand is vulnerable
Is your brand strong and protected? Is it vulnerable? Is your ability to stop potential infringers limited? Use the Brand Strength Grid below to see where your brand fits. The best brands are creative, unique (in the industry) and registered with the USPTO. © 2018 Erik M Pelton &...
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