Slogans are power tools to tell consumers about your brand. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand. Slogans can be registered and protected as trademarks just like brand names and logos.

For example, our firm’s slogans:

‪- Making trademarks bloom since 1999®

‪- Experience is our trademark. Trademark is our experience.®

‪- The nontraditional Trademark lawyers®

Here are the key steps in creating, launching, and protecting a new slogan:

– Decide on the the message that the slogan should convey to customers.

– Brainstorm possible slogan ideas that relate to the intended message. Settle on ideal slogan.

–  Search to make sure no one was using a similar slogan in the appropriate field of business, and search the USPTO trademark records to make sure no one has registered or filed for anything similar. (Consult an attorney for best search options and analysis.)

– Apply to register the slogan with the the USPTO.

– Begin use of the slogan with proper trademark symbol (SM or TM).

Here, in no particular order, are some of my favorite slogans. I think they are all effective and each one possesses most or all of key qualities I described above. (Click slogans for link to USPTO records.)

Slogan

Brand

What would you do for a Klondike bar? Klondike
Snap, Crackle, Pop Rice Krispies
There are some things money can’t buy. For everything else there’s Mastercard MasterCard
Don’t just watch TV. DirectTV. (pending application) DirecTV
The quicker picker-upper. Bounty
If you don’t get it, you don’t get it Washington Post
Sometimes you feel like a nut… sometimes you don’t… Mounds/ Almond Joy
You’re in good hands with Allstate Allstate
Good to the last drop Maxwell House
It’s not TV. It’s HBO HBO
Think Different Apple
It takes a licking and keeps on ticking Timex
I’m lovin’ it McDonald’s
Melts in your mouth, not in your hand M&M’s
TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN McDonald’s
Don’t Leave Home Without It American Express
Pardon Me, But Do You Have any Grey Poupon? Grey Poupon
The Curiously Strong Mints Altoids
Think Outside the Bun Taco Bell
PROTECT THIS HOUSE Under Armour

The St. Louis Library’s slogan ST LOUIS’ ORIGINAL SEARCH ENGINE is also wonderful. It reminds younger generations that everything you need to look up (or could look up at one time) is in that great library. And that you can explore and find many amazing things in those pages inside the library!

Image result for st louis library logo


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