Three Keys to a Strong Brand

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and protected brand name. For additional details about creating a strong brand, see.

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The Sliding Scale of Trademark Protection

Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.

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