Recent trends in the field of trademarks from former USPTO examiner Erik Pelton. Erik discuss how the internet and online services have changed the trademark landscape over the last decade.

What online retailers and Amazon sellers should know about the intersection of trademark protection and Amazon’s Brand Registry, from former USPTO trademark examiner Erik Pelton.

A former trademark examiner at the US Patent and Trademark Office, Erik Pelton shares his background helping businesses big and small protect their brands.

Who, what, when, where, and why? Find out all the details of the five W’s for trademark registration from former USPTO examiner Erik Pelton.

Sounds, shapes, smells, colors, building shapes, and more can all be protected as trademarks when they indicate the source of a product or service, as Erik discusses in this video. Erik M. Pelton & Associates are The Nontraditional Trademark Lawyers®.