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Category Archives: Videos

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Posted on December 16, 2019 by Erik

Celebrting 20 Years in Trademarks

Trademark attorney and former USPTO examiner Erik Pelton shares stories and lessons from 20 years in the field.

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Posted on August 8, 2019 by Erik

The Brand Strength Grid for trademarks

Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.

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Posted on August 1, 2019 by Erik

Three Keys to a Strong Brand

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and...

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Posted on July 25, 2019 by Erik

Five Tips to Improve Your Trademark Application Odds

When applying to register a trademark with the US Patent and Trademark Office (USPTO) there...

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Posted on July 18, 2019 by Erik

The Sliding Scale of Trademark Protection

Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale....

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Posted on July 11, 2019 by Erik

The Three Biggest Trademark Mistakes

With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses makes when...

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Posted on July 4, 2019 by Erik

Boring vs. Bold Brand Names

Is your brand name bold? Learn what makes a bold name, and why bold brand names are entitled to more protection under trademark law.

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Posted on June 27, 2019 by Erik

Six Steps to Building a Strong Brand

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name – start with...

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Posted on June 20, 2019 by Erik

Five Things My Top Trademark Clients Have in Common

Learn from the best as former USPTO examiner Erik Pelton shares the trademark practices and...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Thomas J. Caulfield – licensed in DC
Chelsea N. Kaminski – licensed in DC
Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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