Trademark attorney and former USPTO examiner Erik Pelton shares stories and lessons from 20 years in the field.

Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and...

When applying to register a trademark with the US Patent and Trademark Office (USPTO) there...

Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale....

With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses makes when...

Is your brand name bold? Learn what makes a bold name, and why bold brand names are entitled to more protection under trademark law.

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name – start with...

Learn from the best as former USPTO examiner Erik Pelton shares the trademark practices and...