Trademark attorney and former USPTO examiner Erik Pelton shares stories and lessons from 20 years in the field.

Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and protected brand name. For additional details about creating a strong brand, see.

When applying to register a trademark with the US Patent and Trademark Office (USPTO) there are many elements of the application; former USPTO examiner Erik Pelton discusses five tips to improve the odds of an application being successful.

Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.