The Sliding Scale of Trademark Protection

Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.

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Six Steps to Building a Strong Brand

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name – start with a strong foundation, a name that is creative in the industry. 2. Clearance search – conduct a proper and thorough...

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