Bold brands begin with solid roots. In this video, trademark lawyer Erik Pelton shares information about establishing strong roots and trademark protection for brands. For more, see.

Erik Pelton discusses the process of selecting, protecting, and registering his podcast brand name. For more information and his “Tricks of the Trade(mark)” podcast covering branding and trademark issues, see.

Learn more about this unique recording featuring a wealth of content and value covering strategic, substantive, and procedural issues for trademark attorneys analyzing and responding to USPTO trademark Office Actions. For more details and ordering information, see.

Office Action responses are a critical part of the trademark application process with the USPTO. Former USPTO examiner Erik Pelton discusses important tips.

Trademark attorney Erik Pelton discusses the USPTO trademark application process  and the obstacles along the the path to registration, including searching, filing, meeting the USPTO’s requirements, and clearing publication in the public records. For more, see.