Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see.

With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses makes when it comes to brand protection.

Is your brand name bold? Learn what makes a bold name, and why bold brand names are entitled to more protection under trademark law.

A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name – start with a strong foundation, a name that is creative in the industry. 2. Clearance search – conduct a proper and thorough...

Learn from the best as former USPTO examiner Erik Pelton shares the trademark practices and habits of top client.