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Monthly Archives: June 2020

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Posted on June 26, 2020 by Erik

Finding inspiration for creative brand names

The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed...

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Posted on June 25, 2020 by Erik

Protecting Word vs. Logo trademarks – one of the common questions I get

Protect names and logo designs are generally both important, but...

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Posted on June 24, 2020 by Erik

The Palette for Building a Bold Brand

Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s...

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Posted on June 23, 2020 by Erik

My twenty top trademark tips (for a Tuesday)

I have so many tips about trademark protection that I could write a book. In...

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Posted on June 22, 2020 by Erik

Put me in coach, I’m ready to play… the trademark application baseball team

I love baseball! And baseball trademarks! To succeed in baseball,...

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Posted on June 19, 2020 by Erik

Trademark applications: a blend of art and science

A trademark application is just as much of an art as it is a science....

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Posted on June 18, 2020 by Erik

The rainbow after the storm

Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also...

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Posted on June 17, 2020 by Erik

Brands management in times of crisis: A conversation with Brad Phillips

Erik chats with Brad Phillips of Throughline® for a discussion...

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Posted on June 16, 2020 by Erik

How to deal with trademark infringement

The following is a transcript of one of the most popular videos on our YouTube channel. What exactly is trademark infringement? Well, the...

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Posted on June 12, 2020 by Erik

How color trademarks work

Some colors are so well known to be associated with a particular brand, a particular source of products or services that the color...

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