The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed at the creativity of business owners and brand owners everywhere I go. I, of course, am always on the lookout for trademarks in storefronts, on signs, in the mall, at...
Read MoreProtect names and logo designs are generally both important, but different. Erik shares the differences and priorities in this episode, and details why protecting words is generally more important. For more on this topic, see https://www.erikpelton.com/trademark-tip-words-vs-logo/
Read MoreTrademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors.
Read MoreI have so many tips about trademark protection that I could write a book. In fact, I have written a book, and you may have heard of it, called Building a Bold Brand. But right now I want to give you 20 quick trademark tips....
Read MoreI love baseball! And baseball trademarks! To succeed in baseball, a team has 9 players on the field at once, each doing their own thing. While each player has their own responsibilities, each must play as part of a team, in harmony with the others,...
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