A trademark application is just as much of an art as it is a science.
Very little in trademark law is black and white. Lots of grey area and nuance. Preparing a trademark application and maximizing the odds of success is not just about rules and words and numbers, but about strategy, experience, spectrums, people, wisdom, history, risks, and much more. Of course, there is also a more scientific aspect: data, numbers, details, and more.
Combined, the blend of art and science are why:
- trademarks are fascinating.
- trademarks are challenging.
- experience is valuable, and
- machines cannot replace counsel.
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