The following is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers can see real examples of brands and marks which are being protected – and the wide range of variety in brand...
Read MoreA book title cannot technically be protected under trademark law, unless it is the title for a series of multiple books. See TMEP §1202.08. But that doesn’t mean that an author cannot use a or phrase that he or she have registered as a trademark for...
Read MoreI can’t think of another brand with more than two iconic trademarks. Coca-cola has three! The bottle shape The cursive Coca-Cola script The ribbon that goes under the script and now stands alone on some bottling. A recent Wired article notes that Coca-Cola’s Beautiful New...
Read MoreIf your business might wish to take advantage of the new business opportunities for US companies in Cuba, consider proper trademark protection as well. Even under the prior embargo, US companies were permitted to file trademark application in Cuba. Now that the embargo may be...
Read MoreI am frequently asked questions about blogs and trademarks. Blogs are a service, even if they are not for profit and have no way of making money, and blog names can be protected by trademark law. Which means that blog names can be registered as...
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