I can’t think of another brand with more than two iconic trademarks. Coca-cola has three!

  • The bottle shape
  • The cursive Coca-Cola script
  • The ribbon that goes under the script and now stands alone on some bottling.

A recent Wired article notes that Coca-Cola’s Beautiful New Logo Is No Logo at All. And they are right. A simple swirling ribbon stripe is all that a can of soda needs to tell you who made it.

Image from WIRED at http://www.wired.com/2015/07/coca-colas-beautiful-new-logo-no-logo/

In this age where  brands generally try to create louder and louder marketing, a few iconic brands have the luxury of going in the opposite direction — sleek and simple. Coke is at or near the top of that list.

The Coke ribbon is a registered trademark with the USPTO, of course (click marks for USPTO records):

  • Trademark image– registered for soft drinks
  • Mark Image– registered since 1928 for beverages
  • Trademark image– registered since 1960

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