I can’t think of another brand with more than two iconic trademarks. Coca-cola has three!
- The bottle shape
- The cursive Coca-Cola script
- The ribbon that goes under the script and now stands alone on some bottling.
A recent Wired article notes that Coca-Cola’s Beautiful New Logo Is No Logo at All. And they are right. A simple swirling ribbon stripe is all that a can of soda needs to tell you who made it.
In this age where brands generally try to create louder and louder marketing, a few iconic brands have the luxury of going in the opposite direction — sleek and simple. Coke is at or near the top of that list.
The Coke ribbon is a registered trademark with the USPTO, of course (click marks for USPTO records):