On Sunday the Ravens and 49ers will square off in the Super Bowl®. The Super Bowl is a game of football, but it also represents a lot for brands – the players, teams, and advertisers. Here is a guide to some of the trademarks that...
Read MoreChipotle is once again running a promotion called the “The Super Big Internationally Televised Professional Football Bowl Game Half Price Party in a Box”. See the ad below – I snapped this photo at my logo Chipotle. The promotion is for this Sunday. Of course,...
Read MoreMy kids love to use the hybrid word “ginormous“. Gigantic + enormous! (believe it or not, the word is actually in the Merriam-Webster Dictionary!) The word is appropriate for trademark applications with extremely – dare I say impossibly – large descriptions of goods and services....
Read MoreI found a few interesting applications filed within the last week (click mark for USPTO records): HARBOWL – for T-shirts, shirts, sweatshirts; caps, hats BRO-BOWL – for Short-sleeved or long-sleeved t-shirts; T-shirts; T-shirts for hats HarBowl – for Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps,...
Read MoreLast week, American Airlines released a new logo. I think it is a failure. New Logo Old Logo The old logo was simple. A A and eagle. Because it was simple and the letters are thick, it could be seen and recognized from afar. I’m...
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