
Telling a story about your brand
A brand, including a trademark brand name, can be much more than just a name. The trademark can be part of a whole story told...
Read More >>>A brand, including a trademark brand name, can be much more than just a name. The trademark can be part of a whole story told...
Read More >>>I had the pleasure last week of doing my first...
Read More >>>Are trademark filing statistics a good indicator of the overall US economy? Perhaps. Certainly in...
Read More >>>The first edition of my new monthly newsletter was published today. Read it here: smar(tm)ark newsletter from Erik M. Pelton & Associates, PLLC. Sign up...
Read More >>>Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which...
Read More >>>Everyone is filling out their basketball brackets today, trying to figure out which will be the correct upsets to pick. The NCAA has created a...
Read More >>>Protecting your company’s trademarks – brand names, slogan, and logos – is a preventive action akin to insurance. And since the “brand” is undoubtedly one...
Read More >>>Part of keeping your trademark rights, and enhancing them, is enforcing your trademark. This is both a legal requirement for a strong trademark and good...
Read More >>>Adapted from my article in the March 2010 ASPects newletter: Copyrights are often some of the most valuable assets of a business. Copyright protection can apply...
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