A brand, including a trademark brand name,  can be much more than just a name.  The trademark can be part of a whole story told by a brand and its marketing. Seth Godin who always has thoughtful and provocative thoughts about marketing, branding, business on...

I had the pleasure last week of doing my first ever “video blog” interview with Patrick Reilly of IP Society.  We discussed some considerations and strategies when a trademark owner learns about an infringement.  Write a cease and desist letter? Sue? Do nothing?  What could...

Are trademark filing statistics a good indicator of the overall US economy? Perhaps.  Certainly in tougher times, budgets tighten and filings decrease. The numbers have reflected that in the current recession, an in 2001-02, filings have decreased. In January and February 2010,  42239 applications were...

Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.) COMPASS...