I had the pleasure last week of doing my first ever “video blog” interview with Patrick Reilly of IP Society.  We discussed some considerations and strategies when a trademark owner learns about an infringement.  Write a cease and desist letter? Sue? Do nothing?  What could be the effects of each choice?  We discussed several scenarios, as well as the North Face vs. South Butt case in the news.

Video of our discussion here: http://www.ipsociety.net/patrick-reilly/interview-erik-pelton

The video was made using a free (for now) service called wetoku (wetoku.com).  It was easy to use and nice quality.

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