Twitter’s IPO was launched this month. To read about how a Twitter (a few years ago) could be worth billions of dollars and mismanage its trademarks, see my blog post 5 years of Twitter: A case of mismanaged trademarks. If you use Twitter, here are some...
Read MoreOur client, and the Vegas Strip Steak™ cut of meat was featured on the CBS News last weekend:
Read MoreYesterday I posted pictures of some great suggestive trademarks. Here are ten more suggestive names that I love:
Read MoreIn my opinion, brand owners would be wise to almost always select suggestive brand names. Suggestive names tell the consumer – or hint to them – something about the goods and services. But they are not as direct as descriptive names, so they are more...
Read MoreqI love non-traditional trademarks. I think the future of branding (really, the future has already arrived) will see an increasing number of non-traditional trademarks – colors, shapes, sounds, etc. – used by brands to differentiate themselves. Here are ten rather well known non-traditional brand symbols...
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