The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the full episode here. We are still in the midst of a unparalleled crisis, not only in the United States but in many places around the world with the COVID-19, corona...
Read MoreIn these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual property, and your business.
Read MoreThe following is a transcript of our YouTube video that has several thousand views. Following these five simple steps will help any small business create and maintain a strong brand. Search for conflicts Register brand name(s) with the USPTO Register other marks (logos, slogans, etc) with...
Read MoreOf course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves far more than it costs. I say this because a trademark registration appears in the USPTO’s database and then automatically helps block...
Read MoreEvery skyscraper begins with a solid foundation; every bold brand begins with a creative and distinctive name.
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