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Monthly Archives: April 2020

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Posted on April 29, 2020 by Erik

Tools for managing a brand in a time of crisis

The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the...

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Posted on April 29, 2020 by Erik

Trademark Registration: More Valuable in a Crisis Than Ever Before

In these challenging times with this crisis upon us, Erik...

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Posted on April 28, 2020 by Erik

Five steps for creating and maintaining a strong brand

The following is a transcript of our YouTube video that has several thousand views. Following these...

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Posted on April 27, 2020 by Erik

Why trademark registration saves money

Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves far more...

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Posted on April 24, 2020 by Erik

Every bold brand begins with this one thing:

Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...

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Posted on April 22, 2020 by Erik

Adapting to the COVID-19 Crisis for Small Businesses

Erik shares some inspirational stories and examples of how his clients and family businesses are...

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Posted on April 21, 2020 by Erik

Why (and how) I’m still learning about trademarks after 20 years

Even after 20 years of trademark experience, I keep investing...

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Posted on April 18, 2020 by Erik

Five keys for an effective trademark Office Action response

The following is a video transcript; the full video is below. Over 20 years, I...

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Posted on April 17, 2020 by Erik

20 top trademark tips, from the author of Building a Bold Brand

I have so many tips about trademark protection that I...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Thomas J. Caulfield – licensed in DC
Chelsea N. Kaminski – licensed in DC
Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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