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Tools for managing a brand in a time of crisis
The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the...
Read More >>>Monthly Archives: April 2020
Trademark Registration: More Valuable in a Crisis Than Ever Before
In these challenging times with this crisis upon us, Erik...
Read More >>>Five steps for creating and maintaining a strong brand
The following is a transcript of our YouTube video that has several thousand views. Following these...
Read More >>>Why trademark registration saves money
Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves far more...
Read More >>>Every bold brand begins with this one thing:
Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...
Read More >>>Adapting to the COVID-19 Crisis for Small Businesses
Erik shares some inspirational stories and examples of how his clients and family businesses are...
Read More >>>Why (and how) I’m still learning about trademarks after 20 years
Even after 20 years of trademark experience, I keep investing...
Read More >>>Five keys for an effective trademark Office Action response
The following is a video transcript; the full video is below. Over 20 years, I...
Read More >>>20 top trademark tips, from the author of Building a Bold Brand
I have so many tips about trademark protection that I...
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