I’m a baseball fanatic – and a trademark fanatic. So what better chance to blend...Read More >>>
Monthly Archives: October 2019
What makes a good slogan?
How do slogans strengthen your brand and what are some examples? Do you have slogans associated with your company and your brands? This...Read More >>>
World Series Trademarks
Since it is world series time, Erik reflects on the use of trademarks during these games. Trademarks are all around us, we just...Read More >>>
8 reasons to hire a an experienced trademark guide when applying to register at the USPTO
The USPTO trademark application process is a complicated, long and...Read More >>>
A trademark protection case study – from brainstorming to registration
The following is a transcript of an episode of the...Read More >>>
What Makes a Great Logo?
Why do you think the Fedex logo is a great one? And what does the Amazon logo resemble? In this podcast Erik outlines...Read More >>>
How long does USPTO trademark application process take? The only honest answer is “I...
The following is a transcript of a Tricks of the...Read More >>>
Trademark and copyright considerations when working with website designers or developers
The following is a transcript of an episode of my...Read More >>>
5 tips before sending a trademark cease and desist letter
The following is a transcript from an episode of the Tricks of the Trade(mark) podcast....Read More >>>
How to respond to a trademark Office Action from the USPTO
The following is a transcript of a video of mine. You can watch the full...Read More >>>