I’m a baseball fanatic – and a trademark fanatic. So what better chance to blend the two passions than tonight’s seventh game of the World Series®. It will be the last major league baseball game until spring, and either the Houston Astros or Washington Nationals will be crowned champions. There will be many brands – and many trademarks – on display. In addition to the obvious team logos, there are mascots, players, and more registered

Here are is a trademark guide to Game 7 [click names and logos for USPTO registration records]:

  • WORLD SERIES – Entertainment Services in the Nature of Baseball Games and Exhibitions Rendered Live and Through the Media of Radio and Television Broadcasts
  • FALL CLASSIC – ENTERTAINMENT SERVICES, NAMELY, BASEBALL GAMES, COMPETITIONS, TOURNAMENTS AND EXHIBITIONS RENDERED LIVE AND THROUGH BROADCAST MEDIA…
  • WORLD SERIES CHAMPIONS – clothing; namely, shirts, caps, T-shirts, jackets, hats, wind resistant jackets, sweatshirts
  • NATIONAL LEAGUE CHAMPIONS – ENTERTAINMENT SERVICES, NAMELY, BASEBALL GAMES, COMPETITIONS, TOURNAMENTS AND EXHIBITIONS RENDERED LIVE AND THROUGH BROADCAST MEDIA….
  • AMERICAN LEAGUE CHAMPIONS – Entertainment services, namely, baseball games, competitions, tournaments and exhibitions rendered live and through broadcast media…
  • GAME 7 – wearing apparel, namely T-shirt, shirts, shorts, pants, sweat shirts, sweat pants, hats, visors, shoes, sandals (currently involved in a cancellation proceeding)
  • GAME SEVEN – shirts

Houston Astros: The Astros have several logos, and registrations covering uniform design and a mascot. The Astros name is creative and ties to the city’s space industry. The Astros mascot is called Orbit, a playful name that ties into the theme. I give the Astros a high grade for their unique and creative trademarks.

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  • Tonight’s pitcher, Astros ace Justin Verlander, has a pending application for VER 35 covering apparel and more

Washington Nationals: The Nationals name is unique, I guess, but not nearly as creative. And their logo is a W in script (sometimes compared to the Walgreens logo). The “Nats” nickname is unique, but also sounds like a bug. Their mascot is “Screech”? I do like the NATTITUDE slogan that they have registered. Perhaps they are missing opportunities for “Curly W” as they are often referred to when they win due to the logo, and also for their mottos this year: STAY IN THE FIGHT and FINISH THE FIGHT.

I also recorded a podcast episode this week covering these issues:

Have I missed any significant marks related to Game 7? Let me know in comments. Enjoy the game!

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