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Is your brand seaworthy?
A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must also...
Read More >>>Monthly Archives: January 2021
Avoid Losing Your Trademark Rights With These Four Steps
The following is an edited transcript of my video “How Can You Avoid Losing Your...
Read More >>>Anatomy of a trademark application: Disclaimer
The following is an edited transcript of my video, What is a Disclaimer in a...
Read More >>>Why Suggestive Brand Names Are the Best
Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength...
Read More >>>Trademark Registration works for the owner, even in their sleep
The following is an edited transcript of my video, Why...
Read More >>>Rome Wasn’t Built in a Day and Neither is Trademark Protection
Solid trademark protection takes time to build and strengthen. A...
Read More >>>How Long Does the Trademark Application Process Take?
Although it takes a while to complete the trademark application process, Erik suggests you pay...
Read More >>>Do Restaurants Need Trademark Protection?
The following is an edited transcript of my video Do Restaurants Need Trademark Protection? Over...
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