A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. Listen as Erik explains the details from beachside on...
Read MoreThe following is an edited transcript of my video “How Can You Avoid Losing Your Trademark Rights Over Time?” There are four things that a trademark owner should do to ensure that they don’t lose the strength or protection in their trademark, even after it’s...
Read MoreThe following is an edited transcript of my video, What is a Disclaimer in a Trademark Filing? A request for a “disclaimer” from the USPTO is common during the application process, but for many it may not be clear exactly what a disclaimer means. A...
Read MoreDifferent types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength of various trademarks, and shares why his favorite brand names are suggestive.
Read MoreThe following is an edited transcript of my video, Why Apply to Register Your Trademark. There are several key benefits to trademark registration. The registration provides so much value, it actually works for the owner 24/7 – what I mean by this is when you’re...
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