A brief article by yours truly was recently published by the Association of Shareware Professionals: EMP Article – PROTECTING THE VALUE OF YOUR BRAND (click link to launch PDF) In a nutshell: Because your brand is critical to success, protecting your brand name is a...

A few fun trademarks related to Thanksgiving: WORLD CHAMPIONSHIP TURKEY CALLING CONTEST – ORGANIZING AND CONDUCTING TURKEY CALLING CONTESTS THANKS-A-LATTE – Issuing gift certificates which may then be redeemed for goods or services THANKSJIBBING – Ski and snowboard resort services; Promoting and conducting skiing and...

iPhone apps are the hot new commodity in recent months.  And the more goods apps there are, the greater the demand for the iPhone which in turn fuels more need for apps.  (As noted consultant Alan Weiss says, this is an example of creating “reciprocating,...

NASCAR crowned its champion for the year this week.  Congratulations to Jimmie Johnson on his 4th consecutive championship. NASCAR is the king of trademarks.   The entire sport is fueled by brands, many of them in the auto industry, but many of them from other industries....

Here is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.)...